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Top 3 Summer Travel Trends for 2024


Summer 2024 promises exciting and diverse experiences for every type of traveler. Whether they're a solo adventurer, planning a family reunion, heading off on their honeymoon or exploring unchartered waters, travel advisors are helping make their travel dreams come true. Keep reading to discover the top three trends that will be taking over the travel industry this summer.

1. Solo Travel: Embracing Independence and Self-Discovery

Solo travel is more popular than ever in 2024, offering individuals the freedom to explore new destinations at their own pace. This trend is driven by a growing desire for personal growth, independence and the opportunity to immerse yourself in different cultures without the constraints of group dynamics.

Self-Discovery Journeys: Many solo travelers are seeking experiences that promote self-discovery and personal enrichment. Wellness retreats, yoga holidays and digital detoxes are highly sought after, providing a chance to disconnect from everyday life and reconnect with oneself.

Safety: While traveling alone can be daunting, there are numerous resources and communities dedicated to solo travelers. This is where you, as a travel advisor, can add value to your clients' trip. Stay up to date with technology, opportunities and accommodations to make your clients feel as safe as possible while traveling alone.

Top Solo Destinations: Another way to help your clients is to find and recommend safe, solo-friendly destinations. Cities like Lisbon, Kyoto and Reykjavik are becoming hotspots for solo travelers, offering a mix of safety, vibrant culture and accessibility. These destinations provide ample opportunities for exploration, whether they're interested in history, cuisine or natural beauty.

2. Multigenerational Travel: Creating Memories Across Generations

Family vacations are evolving to include multiple generations, from grandparents to grandchildren, creating opportunities for bonding and shared experiences. This trend reflects a desire to strengthen family ties and make lasting memories together.

Customizable Itineraries: With Avoya's in-house technology, you have the unique ability to offer customizable itineraries that cater to the diverse needs and interests of different age groups. Whether it's a cruise with activities for all ages, a safari adventure or a cultural tour, you can curate an unforgettable trip using our best-in-class booking engine.

Accommodation Options: Villas, vacation rentals and all-inclusive resorts are popular choices for multigenerational travel, providing the space and amenities needed to accommodate large family groups comfortably. These options often include features like kitchens, multiple bedrooms and private pools, ensuring everyone has their own space while still being together. Need help finding a vendor that fits your client's needs? No worries! Avoya partners with some of the best resort and vacation rental suppliers in the industry.

Top Multigenerational Destinations: Looking for recommendations for your next multigenerational client? Popular destinations for multigenerational travel in 2024 include Tuscany, Orlando and the Amalfi Coast. Tuscany allows families to enjoy the countryside and local cuisine, Orlando offers world-famous theme parks and the Amalfi Coast boasts stunning views and activities for all ages.

3. Under-the-Radar Destinations: Discovering Hidden Gems

As travelers seek to avoid overcrowded tourist spots and discover new places, under-the-radar destinations are gaining popularity. These lesser-known locations offer unique experiences, fewer crowds and the chance to explore unspoiled beauty.

Authentic Experiences: Under-the-radar destinations provide an opportunity to experience local culture and traditions in a more authentic way. From dining at family-owned restaurants to participating in traditional festivals, these destinations offer a glimpse into the local way of life.

Sustainable Travel: Many of these hidden gems are at the forefront of sustainable travel initiatives. Eco-friendly accommodations, conservation projects and community-based tourism ensure that each visit has a positive impact on the environment and local communities.

Top Under-the-Radar Destinations: Consider recommending destinations like Slovenia, the Azores or Bhutan to customers looking to avoid crowds. Slovenia offers stunning lakes and charming towns, the Azores are known for their volcanic landscapes and marine life and Bhutan prioritizes happiness and environmental sustainability.

Summer 2024 is shaping up to be an exciting season for both travelers and travel advisors. If you're looking to turn your passion for travel into a profitable business, fill out the form below.

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